One day while sipping a refreshing shower beer, Duke Cannon got the idea: what if we put beer in the soap? Turns out there are actual skin benefits that come from the beer, but that’s just a nice side benefit of doing something awesome. So, Duke Cannon partnered with Old Milwaukee, purveyors of a quality domestic lager enjoyed by hard-working Americans since 1849. The result is a Big Ass Beer Soap that suds up well, gets you clean, and smells outstanding. Not to worry ladies, it doesn’t smell like beer. It has a woodsy, sandalwood scent that smells like a man should. A portion of proceeds benefits U.S. Veterans.